When you manage a marketing management project, you are essentially building and supporting an effective infrastructure in place to assist in the overall success of your company. The basic job of a marketing management project is to ensure that you have the marketing tools necessary in place to meet the needs of your clients. Many companies will have their own marketing management project team that works closely with the CEO and COO to develop a plan of action. In this article, I will briefly outline some of the key responsibilities of this team and what to expect during your marketing management project.
The primary duty of the marketing management project team is to prepare and write marketing strategies and plans that lay the groundwork for company marketing plans. This includes determining which marketing tools and platforms are needed by your company, developing marketing plans based on these resources, and implementing them. They are typically involved in most aspects of marketing management from writing the company vision and mission statement to determining what platforms and tools are needed to reach that vision and mission. Often they are called upon to develop market surveys to determine where and how advertising dollars are best spent.
Depending on your company’s budget, the marketing project management team may be called upon to create marketing campaigns, evaluate marketing trends, and even develop advertising campaigns based on these trends. Because many companies feel that marketing management encompasses a broad field rather than focusing on any specific area, it is important that the team focus their efforts on the areas that are of greatest importance to your company. If you need assistance with planning and execution, you should consider asking for an executive level position within marketing or looking for a marketing management consulting firm that can provide you with that support. This team will be a valuable asset to your business as they bring you new and innovative ways to increase your company’s visibility and marketability while taking care of many of the mundane marketing tasks that often get left out of most marketing management plans.